Shoe Storage – The Shoe Aficionado’s Friend

You may not be in Imelda Marcos's league (in the 1980's, the widow of former Philippine president Fernando Marco was infamous for, among other things, her collection of more than 3,000 shoes), but you're no slouch in the shoe department. You have shoes for everyday wear, for your dancing nights on the town, and for each of your athletic pursuits. Oh, and you just found a great shoe sale, so you'll be adding to your already more-than-adequate shoe supply. Maybe it's time to think about shoe storage.

Stacking your shoes on the closet floor or lining them up under your bed might work, but if you want to be able to find just the right shoe at a moment's notice, a more organized form of shoe storage can do the trick.

With so many types and style of shoe organizers on the market, the only trouble you will have with shoe storage is deciding which one to choose.

Here are a few of your options:

If you want to keep your shoes out where you and others can admire them, consider a standing, rotating, shoe tree to display your collection. You'll find spinning shoe trees in attractive finishes like metallic bronze, and the best come with racks that can be adjusted vertically. Look for a rack with a weighted bottom to keep the stand from tipping over.

If you want the ultimate protection for your shoes, take a look at canvas shoe drawers, where you can hide your shoes away from dust and potential scuffing. You can find shoe drawers either as free-standing or hanging units. With shoe drawers, you gain the added flexibility of being able to store other items, like scarves, socks, or belts.

If saving space is an issue, how about an over-the-door shoe rack? Over-the-door shoe racks come in several styles, everything from a bamboo rack for your flip-flops and sandals to racks with fashionable wood frames and chrome inserts.

With the proper shoe storage , you'll always have room for that perfect new pair!

Do Something Out Of The Ordinary With Adventure Vacations

So you have had enough of sightseeing and historic places and want to do something different this time for your vacation. The best idea would be to opt for adventure vacations organized by adventure travel agencies. Whether you are a beach lover or a mountain person, there is some adventure in every place for the avid adrenalin junkie. The best part is that you don’t have to worry about the planning and organizing of the trip because all this is taken care of by the travel agency.

The best way to find an adventure travel agency is to conduct a search on your favorite search engine on the internet. You will get a long list of websites and you should study as many as you can. Then short list 3-4 of them and call them up on the phone numbers published on the websites. Ask some pertinent questions regarding their skills and expertise and the kind of services that they provide. Some of this information is also published on their website, but you can go into the minute details on the phone. Whether you want to go trekking in the Himalayas or scuba dive in the Andaman Islands, everything is possible and available with these adventure travel agencies. In fact the best agencies will also create tailor made holidays with a combination of activities which will give you the kind of thrill that you have never experienced before.

When it comes to adventure trips they can range from paragliding, jet skiing, trekking, motorbike tours, cycling tours and much more. All the paraphernalia required for the trip is provided by the travel agency and you only need to carry your personal belongings. For instance if you are going trekking in mountainous areas then the travel agency will take care of the food and water, tents, sleeping bags etc. There will be porters and mules to carry the stuff required along the trip and also to carry your luggage. They will provide you with a mountaineering expert and a local guide so that you don’t have to worry about losing your way. At the same time, there are also facilities for first aid and emergency evacuation if the need arises. This means that you are always safe and secure. At the same time, the travel agency will also conduct training and counseling sessions which will prepare you mentally for the trip and they will guide you on how to prepare yourself physically before taking on the ordeal.

On the other hand if you are going on a motorbike trip through rugged areas then the travel agency will supply the motorbikes and other gear required for the trip. These trips will also be led by skilled guides who will ensure that you do not get into trouble. These guides are completely aware of the entire route and they know the eating joints on the way where you can make pit stops and refresh yourself. Any mechanical trouble with the motorbikes will be taken care of by the guides and the travel agencies also have tie-ups with road side assistance providing companies which will ensure that you have the best adventure holidays without having to worry about anything.

Now if you happen to be a beach lover then the adventure travel agency will ensure that you can enjoy the adventure activities like scuba diving with your family. Children of the age of eight years and above can go scuba diving with their parents. The travel agency provides guides and instructors who prepare you for the scuba diving experience and provide some preliminary training so that you don’t feel at odds when under water. Your kids will be specially trained in a kid’s training session so that they feel confident and comfortable during the adventure.

The same is true for any kind of adventure activity that you wish to experience. In fact some of the best adventure travel agencies also provide a combination of experiences like hiking up a volcano, scuba diving and trekking through lush green forests all combined into one package. They can suggest the best destinations for the activities that you are interested in. Whether you are new to adventure travel or have experience it does not matter because the adventure travel agency will prepare you for the ordeal that lies ahead of you and ensure that you go back home with lasting memories of your adventure trip.

Increase Your Conversion Rates With Product Photography

High-quality product photography is an essential tool for driving sales to your eCommerce store. It compensates for customers’ inability to touch and feel the items that you’re selling.

In bricks-and-mortar shops, people would usually try the products on display racks before deciding whether or not to buy them.

When it comes to online shopping, they weigh the pros and cons of purchasing a product based on what they see, not feel.

Unfortunately, sometimes the actual look of a product is different from its picture on a website. When a customer experiences this, they end up disappointed and returning the item.

To avoid returns and increase your conversion rate, create visually-appealing product images that are almost tangible.

5 ways to create quality product photos

Proper lighting can be the big difference between a spectacular product image and one that is, well, second-rate.

Anyone can take pictures using a mobile phone or an instant camera, unmindful of the unsightly elements like shadows, but product photography should always produce shadowless photos.

Ample lighting captures not only the shape of an object but also its actual colour and texture.

Now, remember we mentioned the “touch-and-feel” aspect of shopping and how it matters to a shopper? Taking close-ups breaks the invisible barrier between your product and customers. A close-up allows them to scrutinise your product down to its tiniest detail.

Still on the subject of touching and feeling a product, shoot from as many angles as you can to give customers a three-dimensional view of what you’re selling. That way, they can experience the item as if they’ve walked into your shop and touched it.

Also, you’ll want to add a responsive video, which shows how the product works, alongside your multi-angled photos. Not only will it give your customers a clearer picture of your product, but it will also boost traffic on your website. Besides, who doesn’t love videos?

Most important of all, you have to keep it real because a potential customer will want to see how your product can be used day-to-day. Instead of over-editing a picture in Photoshop until it looks extremely fake, apply it to a real-life situation.

If you’re selling a ball gown, for example, how would you present photos of it to a woman with a nine-to-five job? She’s unlikely to buy it if she only sees a tight shot of the dress, but if you show her when and where to wear it, then you have her attention.

More than increasing traffic on your eCommerce website, these tried-and-tested photography techniques will surely lead to a higher conversion rate.

How do you come up with beautiful product images for your site?

Why the Color White Does not Work For Everyone

White is a staple in most women's wardrobes. But believe it or not, it does not work for everyone. In fact stark white does not work for most women!

Every woman has a unique natural movement that is expressed in her body language, physical features, and overall approach to life. We look our best when we wear colors that match our natural movement and expression.

Let's look at white through a vibrational / movement lens. Imagine a scale where one end of the scale represents no movement and the other end of the scale represents very high movement. Where would you place stark white on that scale?

Think about it, white is still, constant, plain and pure. White is color with nothing added. It would go on the no movement side of the scale. If you are the type of woman with a higher more dynamic or buoyant nature, white is going to appear as though it is sitting on top of your body rather than becoming a part of your whole expression of beauty. If you are a woman with a more subdued nature, white is way to stark and cold for your natural warmth and comforting style. Women with a more structured, stylized nature look best in stark white.

Here are some substitutes for white for women with different natural movement levels. Changing your pure, stark whites to these honoring substitutes will bring life and vitality to your natural beauty.

If your natural movement is more buoyant and spontaneous, you will look best in winter white. Your naturally sunny nature is honored by the warmth of winter white.

If your natural movement is more subdued and gentle, you will look best in eggshell white. Adding the grayed undertone supports your relaxed, calm approach to life.

If your natural movement is more swift and dynamic, you will look best in a shade of light tan that we call wheat. This golden tan color honors your rich and substantial approach to life.

Pure / stark white when worn by the wrong woman will add years and the illusion of added pounds to your appearance. So throw away the idea that white is a neutral that everyone can wear. It's just not true.

Giving up your white is not as hard as you think. Replacing it with your version of white to honor your true nature will take years off your appearance and pounds off your body. And with results like that who would not want to give up their stark whites!

Knowing your true nature and natural movement and matching your clothing to honor this natural expression will bring out your true beauty to a level that will even surprise yourself.