Typography Fundamentals

Typography is one of the considerable knowledge and industry fields, based on typefaces. They are an integral part of any graphic design, publishing or typing projects. However, before clashing with fonts' choice that appears to a major issue in design, one should get acquainted with typography fundamentals, accumulated from famous typographers for centuries, including basic terms, styles and principles.

Typography is a primary integral part of any web0design project, as its main purpose is to carry information. In addition, it is an art of text decoration, so it could readable and beautiful at the same time.

Type family is usually mistaken for types or fonts. In sober fact, it is a group of fonts of the same origin, structure and image. It is a set of stylistically similar characters that you can write or print. Type family includes figures, letters and symbols. Font is a narrows concept, which is determined by several factors, such as size and style. In general, Arial is a type family, and Arial Bold is a font of this type family.

Serif fonts or Antiqua embraces all the fonts with small serifs at the top or at the bottom of their characters. They are strongly recommended for large text paragraphs because of their low readability. These are good for headlines and title lines. Serif fonts have been used since the Middle Ages period (for instance, one can pay attention to OldStyle Century). The characteristic feature: the part written at certain angle is usually thin. Beside Old Style Century, the group of old-fashioned Antiqua fonts embrace such type families (remember this term?) Centaur and Goudy Old Style.

The 18th century was a turning point in typography. It was a period of transitional serifs . The difference between wide and thin character lines is strongly visible, which may be observed in numerous fonts of the time – Baskerville, Times New Roman, Caslon, Bookman, Georgia, etc.

Later they were replaced with Slab serifs , which feature the same width of the lines.

Sans serifs or Grotesque fonts appeared at the end of the 18th century. There are four main types of sans serifs: grotesque fonts (Franklin Gothic) are very similar to serif fonts; Neo-Grotesque fonts (Arial. Helvetica), Humanist fonts (Optima, Verdana, Frutiger) are marked with thorough calligraphic letters and Geometric sans serifs are the most advanced modern fonts. The last ones include Metro, Futura, Eurostile, Rodchenko, etc.

There are also some other groups of fonts of equal importance, including Script and Decorative, but mostly they came from basic serifs and sans serif fonts .

A List of Clothing Fashion Don’ts

There are plenty fashion rules that have circulated for centuries, and these days, the old rules will not cut it. Today, you need to forget about the old rules of not wearing white after labor day and saving all of your shimmer for the evening. If you want to learn how to dress your body well and look better everyday, try to avoid the following brand new fashion don'ts.

Do not think function over fashion. If your excuse for not wearing your body better is simply that you are dressing for the weather or you just want to be "comfortable," it is probably time for a change. Do not just by oversized clothing that is frumpy and totally not figure flattering because you want to be "comfortable." If you take your time and try things on you will find that well fitted clothing that is appropriate for your body type actually is quite comfortable. If you get the proper size and the proper style, you can look good, be shielded from the weather, and feel comfortable.

Do not use size numbers alone to determine whether or not your clothes will fit you. Every boutique, department store, and clothing shop is going to have sizes on their outfits. Your size will not be the same in all stores, so get over it. Sometimes, even though you might feel bad about it, the appropriate size for your body will mean looking for a higher number in some stores than in others. It is much better to buy a larger size and look good than to wear something that does not really fit you, and will make you look bigger. If your outfits are busting at the seams, you will look larger than you are.

The final do not is this: do not think that your appearance does not matter. You might say that you do not care what other people think. The reality is, however, that if you have certain career goals in mind and you do not look the part, you will not get the part. Everyone, even if they try to deny it, wants the respect of others, especially at work. Dress to look the best that you can look in appropriate clothing for your profession. Do not make excuses or sell yourself short of the opportunity to look put together to potential clients and potential employers.

The clothing that you put on your body says a lot about who you are. Let it match who you are inside. Let the world know that you respect yourself enough to dress well.

How To Start An Internet Marketing Business The Right Way

Running your own Internet Marketing business is really the best way to make money in the world. You get to set your own hours. You can work from almost anywhere in the world. All of your efforts go towards your business and your success, rather than a large corporation's. You write your own paycheck. And I do not know of any business in the world where the start-up costs are so low (often as low as the cost of a monthly website fee), or the knowledge barrier is so small (in other trades, it can take YEARS to learn the basics).

The "problem" (and I only say it's a problem because it seems to discourage so many people) is that you have to treat your business like a business. Anyone can make a few dollars here and there online. But to get the kind of thousands-of-dollars-a-month success that lets you quit your day job and buy a larger house, you're going to have to put in some work upfront.

To illustrate what I'm talking about, let's look at a normal job: you go to work for a specified number of hours, and get paid a certain amount for those hours. If you're salaried, you get a certain amount per month or year no matter how much you work. Hopefully, if you do a good job you get a raise. In either case, you're guaranteed to make a certain amount within a specified time-frame.

With an Internet marketing business (as with any business) you have to do some things upfront: you have to set up a website and a few other tools, you have to promote your site or service, etc. This can take a bit of time before you see profits. The reason an Internet marketing business is the way to go is because (if you're doing things correctly) when you DO see the profit, you're going to be seeing a lot more of it. And because everything is semi-automated (the order-taking, often the delivery of goods, etc.) your business requires a LOT less time later on to sustain than an hourly job.

It's a actually a bit like growing a tree. To grow a tree you have to:

– Learn how to care for the tree you want to grow.

– Spend a little cash up front for some seeds or a sapling.

– Find a good place to plant your seeds or sapling. Make sure it's fertile ground and out of the shade of larger trees.

– Care for your tree as it grows. Keep it watered and fed.

– THEN, when it's bigger, harvest the fruit.

– Do minor upkeep on tree, keep harvesting fruit, plant new trees.

It's the same process with an Internet marketing business. Your sapling / seed is your business plan. and your basic tools such as a website, a mailing list, etc. Hunting for a good spot is your market research. Fertilizer and water are your promotional methods. And just like a tree, once it's up and running it requires a lot less care.

I'm not telling you all of this to discourage you. I just want you to understand that overnight profits are rare, and you can not count on them or you'll end up frustrated. And even overnight profits require planning. But if you're willing to do some basic set-up work and have the ability to focus and take action, you'll see more money than you could dream of an hourly or salaried job. Plus, being able to sleep in when you want is nice, too.

The three magic steps to making it all happen are:

– Step One: Learn how an internet marketing business works.

– Step Two: Make a plan for your business based on solid market research.

– Step Three: Follow through with the plan, one step at a time.

Just remember: shift your mental focus from "money right now" to "longterm, increasingly-large profits." You must treat your Internet marketing business like a business to be successful. And remember, take things one step at a time.

Avoiding Common Mistakes in Furniture Arrangement

Proper furniture arrangement can be the key towards making your home look more appealing.

Of course, it is a common experience for a lot of homeowners to have a little confused about how to organize their furniture. Keeping things in order can be a real challenge for the unaware. Not knowing where certain furniture should be placed can mean you will have a hard time figuring things out once you need to do the actual arrangement.

This dilemma can be avoided if you will keep a few practical pointers in mind. Read on and I will share some effective tips to help make furniture arrangement as easy as it should be.

1. Decide how much furniture should be displayed.

Instead of displaying all the furniture you own, a wiser idea is to simply select the best ones. Check their current condition and decide which of them describes being displayed. Begin with your biggest furniture pieces because they are harder to get rid of.

If you are planning to sell your home, you'd want the prospective buyers to focus on your properties instead of its displays. This can be a little tricky to pull off but setting your own limits can be more rewarding in the long run.

2. Determine a room's purpose and set a focal point.

It is highly critical for every room to have its own function. Doing so will allow you to decide which furniture should go to which room. Your couch, for example, describes to be in your family room since that's where family members gather to watch television or enjoy activities together.

Also, setting a focal point can make any room feel a little more organized. Whether it's a nice bookcase or a headboard, you will have fewer problems achieving a cleaner look for your home.

3. Group appropriate furniture together.

Only after deciding the room's focal point would you be ready to group different furniture together.

Think about it – which furniture pieces are commonly displayed together? The quick answer for this is that chairs and desks are partners. A table, on the other hand, will be perfect for your sofa. Speaking of which, coffee tables should be big enough.

These are some of the things that you can do to ensure that you have a well-organized home. By following these general rules, you will be able to minimize the clutter and achieve your home's full potential.